One price per market, not per shopper
A channel in Elastly carries a market, a currency and an audience, such as US retail in USD or UK trade in GBP. Every shopper in that channel sees the same price. Elastly never sets a price for an individual visitor.
Named B2B customers are different. A company that signs in to a B2B catalog gets its own price list, the same way a distributor's quote is priced for one customer.
What moves a store price
Four signals move a published price: cost, competitor price and stock, demand, and your own stock cover. A cost increase is passed through within the guardrails. A rival running out of stock lets the price hold. Slow stock with months of cover lets it fall.
Each change carries the factors behind it, so whoever approves the publish can see why a price moved.
Guardrails
The margin floor applies to every channel. Where a brand sets a minimum advertised price, MAP is a hard floor on published prices: an engine price below MAP is held at MAP.
A stability band ignores small moves so prices do not flicker, and an increase cap limits how far a price can rise in a month or a quarter.
Preview, then publish
Nothing changes in the store until you publish. Each run shows the diff per SKU: the current price, the new price and the reason. Publish now or schedule the change for a date.
Elastly writes to the store's price list only after you authorise that write target once. Until then it prices in preview.
Where prices go
Shopify is live and BigCommerce is in beta. WooCommerce is on the roadmap for Q1 2027. Marketplace listings are reached through the integrations that support price writes.