What pricing software does for a distributor
A distributor sells thousands of part numbers to hundreds of accounts, and the price of each line depends on who is buying, how many, what it cost last week and who else has it in stock. Pricing software takes that decision off the rep and the spreadsheet. It reads your ERP, sets a price for every line inside the rules you give it, and writes the price back where the order is written.
Elastly does this for quotes, for the catalog and for the store. Each price comes with the factors behind it, so the rep can defend it and the pricing manager can audit it. Here is what that covers, and how the pieces fit together.
Quotes and the catalog, priced by one engine
The same engine prices a rep's quote line and the whole price book, with the same policy, so a web price and a quoted price never disagree.
Quote pricing
Every quote line in your ERP gets a price and the factors behind it in about a second. The rep sees why the price is what it is before the quote leaves, and the price is written back to the estimate.
Catalog pricing
The price book is repriced on a schedule or when a supplier cost changes, then written to ERP price levels and to store price lists in Shopify, BigCommerce and WooCommerce.
Rules your team sets once
Nothing the engine does goes outside the limits your pricing team writes down. Those limits live in two places.
Pricing policy
Margin floors, price ceilings, rounding and the confidence the engine needs before it moves a price, set per category, brand or customer group.
Strategy builder
Rules with a scope and a priority, such as OEM accounts priced on contract with volume breaks only. Drafted by hand or from a sentence, and rolled out to part of the catalog first.
Checked before it reaches a customer
Two safety nets sit between a pricing decision and the customer who receives it.
Simulator
Replays last year's quotes under a new policy or strategy and shows margin, win rate and discount depth before anything changes.
Approvals
A discount past the policy limit goes to the right manager with the line, the margin effect and the engine's suggestion attached. Small ones go through on their own.
What the engine knows about the market and the customer
Beyond cost and stock, two kinds of signal move a price.
Competitor intelligence
Rival web stores and marketplaces are checked on a schedule, matched to your part numbers with a confidence score, and used as one factor on every line.
Customer intelligence
Each account's learned tolerance, from its own won and lost quotes, plus overrides with a start and an expiry when a customer has an agreed price.
Every decision on the record
A pricing manager answers two questions every week: why did we charge this, and where are we giving money away.
Decision inspector
Open any line from any month and see the inputs the engine had, each factor, the policy that applied and who approved an exception.
Margin leaks and drift
Customers, parts and reps where discount runs ahead of volume, ranked by dollars, and where the model's view has drifted from your policy.
Connected to what you already run
NetSuite, SAP, Dynamics 365 Business Central, Sage, QuickBooks and Xero on the ERP side, Shopify, BigCommerce, WooCommerce and 11 more stores and marketplaces, and an API for everything else.
API and webhooks
Send a customer, a part and a quantity, and get a price and its reasons back. Webhooks report every decision to your own systems.
Who it is for
Wholesale distributors of bearings, industrial supplies, auto parts, electrical, HVAC, plumbing, packaging and similar catalogs, with a sales team that quotes every day and an ERP that holds the orders. Elastly connects to NetSuite, SAP, Dynamics 365 Business Central, Sage, QuickBooks and Xero on the ERP side and to Shopify, BigCommerce, WooCommerce and 11 more stores and marketplaces.
It is not built for airlines, hotels or retail repricing. If your prices change by the hour for anonymous buyers, you want a different tool.
Why ERP pricing is not enough
Every ERP ships price levels and customer discounts. They answer one question: what is this customer's list price. They cannot answer the questions a rep actually has. Will this workshop pay 3% more today because the rival is out of stock? Is this discount larger than what the same account accepted last month? Will this line still clear the margin floor after last week's cost change?
Elastly sits on top of the ERP and answers those, line by line. The ERP keeps the order, the customer and the ledger. Elastly keeps the price decision and the reasons.
- ERP price levels: one price per level, changed by hand, no reasons
- Discount matrix: one discount per band, the same for every part
- Elastly: one price per line, learned from closed quotes, inside your floors, with reasons
What it did for one distributor
Mineral Circles Bearings, a bearings and power transmission distributor on NetSuite with about 80,000 part numbers and 12,400 accounts, replaced its discount matrix with Elastly in 2026. Gross margin went from 21.4% to 24.2% in six months with win rate within half a point of the previous year, and reps accept 97% of prices without edits.
You can read the full story, including what the two years of quote history showed before anything was priced.