Price optimization software compared for B2B distributors
Updated Oct 20, 2026 · 15 vendorsEvery vendor on one page
How to choose price optimization software
Four questions sort the list faster than any feature grid. Answer them and the table narrows.
A distributor’s margin is decided on each quote line, for one customer and one quantity, so it needs a price per line. Retail tools model consumer demand across a catalog.
SAP shops have the widest choice. NetSuite, Dynamics 365 and B2B store users should check for built-in connectors with writeback, not “through the API”.
Enterprise suites are sold mainly to large companies with a pricing team. Ask each vendor for its minimum before a demo.
Published timelines run from 30 days to six months. Ask when you will see your own quotes priced, not when the contract starts.
The five kinds of pricing software
Vendor by vendor
Price guidance and deal optimization for mid-market and enterprise B2B.
A configurable pricing platform shaped with a partner.
Pricing, rebates and deal management for enterprises.
Conga completed its purchase of PROS B2B pricing in February 2026 and joins it with CPQ and contracts.
Aftermarket parts pricing for manufacturers and dealers.
A rules and rebates engine inside SAP and Dynamics 365, part of Enable since January 2025.
Price lists, dynamic pricing and deal guidelines for B2B and B2C.
Business rules, elasticity and competitor tracking for large catalogs.
Retail and e-commerce pricing from elasticity, part of Akeneo since June 2026.
Demand-model pricing for large retailers.
Retail pricing that shows the inputs behind each recommendation.
Competitor price tracking and rule-based repricing for online stores.
A pricing rules SuiteApp inside NetSuite.
Price levels, quantity schedules and rules in NetSuite.
What price optimization software costs
Most vendors do not publish prices. From buyer reports and public listings:
- Enterprise suitesA six-figure licence or implementation, then a yearly or monthly fee.
- Mid-market platformsA monthly or yearly subscription plus a paid setup or onboarding project.
- Retail AI toolsQuoted per project or per plan, usually tied to revenue under management.
- Public pricesMost vendors quote on request. Elastly plans start from $990 a month with a 14-day trial in shadow mode.
Price optimization software for distributors who price on quotes
Elastly connects to NetSuite, SAP, Dynamics 365, Shopify, BigCommerce and 16 more, prices your own quotes in shadow mode the day you connect, and gives every quote line one price with the factors that moved it. Price lists, contracts and rebates run from the same engine. Writeback is switched on branch by branch when your team is ready.
- Prices every quote line, with reasons
- Learns from your won and lost quotes
- Price lists, contracts and rebates
- Shadow mode the day you connect
- CPQ and product configuration
- Retail promotions and markdowns
- Consumer demand forecasting
Questions buyers ask
It depends on how you set prices. If margin is decided on each quote line in an ERP or B2B store, choose software that prices every line with reasons and writes it back, such as Elastly. Enterprise suites like Pricefx and Vendavo fit large companies with a pricing team and an implementation project.
Most vendors quote per project. Enterprise suites usually run to six figures plus a yearly fee, and mid-market platforms charge a subscription plus paid onboarding. Elastly publishes its prices; plans start from $990 a month.
Published timelines run from 30 days to six months. Ask when you will see your own quotes priced, not when the contract starts. Elastly prices your own quotes in shadow mode the day you connect and switches on writeback branch by branch when your team is ready.