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What better pricing is worth to you

Answer a few questions about your business. The estimate updates as you go.

1

Your business

Annual sales revenueSales through the channels you price
Gross marginAverage across what you sell
IndustrySets how much room pricing usually has
Distribution and wholesaleManufacturingRetail and eCommerceOther
Who you sell toB2B accounts gain most from customer-level prices
Only B2BB2B and B2COnly B2C
2

Your catalogue

Number of productsActive SKUs you sell
Share of the catalogue that makes 80% of revenueUsually 10 to 30%
Revenue from your own brandPrivate label or products you make
3

How you price today

Do you manage several price lists?By channel, country, customer group or reseller
YesNo
Do you use competitor price data?
YesNo
Do you already use AI or algorithmic pricing?
YesNo
Can you share a year of sales history and invoices?Lets Elastly learn from day one
YesNo
Extra profit a yearLIVE
$1,197,000
Of revenue
+2.39%
New margin
21.8%
Year one
$1.00M
  • Smarter prices+1.34% of revenue from optimized prices$672,000
  • AutomationOperating saving: price lists kept in step, fewer manual errors$275,000
  • Customer pricingPrices set per account and segment$250,000
How your products get priced
2,400From demand responseTop sellers, learned from your sales
9,600From product driversLong tail, priced from similar items
An estimate, not a promise. We never share your numbers.We store your email and this estimate to send it to you, as set out in the privacy notice.
First 12 months

$1,002,488 in year one

Cumulative extra profit
MONTH 1Shadow modeElastly prices your real lines next to your own. Nothing changes for customers.
MONTHS 2–3Ramp upYou approve the first categories. Gains build as more lines move to Elastly prices.
MONTH 4 ONFull run rateEvery priced line, inside your guardrails, learning from each deal.
How the estimate works

Every number has a formula

Smarter prices

revenue × 1.6% × industry × own-brand × pricing today

Industry: distribution 1.0, manufacturing 0.9, retail 1.1, other 0.85. Own brand adds up to 20%. Halved if you already use AI pricing, ×0.85 with competitor data, ×0.8 without sales history.

Automation

revenue × (0.30% + 0.25% with several price lists)

Time and errors saved by keeping prices and lists in step. ×0.6 if prices are already set by an algorithm. Counted as an operating saving, so it adds to profit but not to gross margin.

Customer pricing

revenue × customer factor

Only B2B 0.50%, B2B and B2C 0.35%, only B2C 0.10%. ×0.6 without sales history.

How products get priced

products × share that makes 80% of revenue

Top sellers have enough sales to learn demand response. The long tail is priced from product drivers and similar items.

Typical uplift

+1–3 pts margin

McKinsey reports that its pricing clients raised return on sales by 2 to 7 percentage points within one year. The 1–3 point range stays below that and counts price and customer pricing only.

McKinsey & Company, Pricing

Typical leakage

1–3% of revenue

A global sample of industrial companies lost over 6% of revenue to off-invoice discounts and leakage. The 1–3% range counts on-invoice discounts only, the part the leakage calculator models.

Bain & Company and Pricefx, The Hidden Profit Killers in Off-Invoice Discounts, 2021
Free tool · 2 minutes

How much margin are your discounts leaking?

Three numbers give you a leakage range for your business, with the formula behind it.

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TYPICAL LEAKAGE1–3% of revenue

Questions

The estimate adds three parts. Smarter prices and customer pricing are a share of revenue, adjusted for your industry, how you price today and whether you can share sales history. Automation is the time and errors saved by keeping prices and lists in step. Every factor is listed in the method on this page.

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